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Broken down from Fast Company’s brand typeface “Centra”, I chose to create a custom geometric logotype. I wanted this newsletter logo to deliver the order,
but also the play comes with design.
2 presented directions:
3 presented color palettes:
After presenting to stakeholders, Logo B was the winner. The final color decision was also a cheeky nod to the first half of the classic acronym CMYK, pulled from any design 101 handbook.
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Some mood board picks!
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